跨境电商的风险前面谈到，跨境电商行业还不是完全规范化，所以，机会和风险并存。现在，跨境电商最大的风险就是知识产权风险。因为，现有的跨境电商平台都是国外的平台，使用的是当地国家的法律和制度，卖家在维权的立场上就处于相对弱势了。所以，卖家在选品时，要谨慎侵权，小心再小心，以免触碰红线。
跨境电商的核心做跨境电商，卖的是产品，但核心除了产品，还有物流。产品好，追求的就是差异化，价格差异化，款式差异化，功能差异化等。能做到你无我有，那就更完美了。差异化产品的生命周期相对比较长，卖家更有竞争优势。
物流虽是卖家无法掌控的，但却是卖家可以综合选择物流，尽量选择稳定性强的物流，并多个可选择物流。
Frist, that is, ideological and moral. The four years of the university systematically comprehensively studied Marxism-Leninism, Mao Zedong Thought and Deng Xiaoping Theory. Adhere to the four basic principles; abide by the law, to maintain social stability, and consciously abide by the "student code of conduct" and the school rules and regulations, respect for teachers, unite students, The relationship between the collective; adhere to the truth, correct errors, and consciously resist feudal superstition and other wrong tendencies; set collectivism as the core values of life, the right to deal with the state, collective, personal interests between the three, when the individual and collective, national interests , Adhere to the national, collective interests first; seriously participate in the school and the Department of the organization of the political activities, ideologically and act in line with the Party Central Committee, I attended the party school system and obtain a certificate of completion , Proactively move closer to the party organization.
Wisdom, that is, scientific and cultural knowledge. Correct personal learning objectives, learning attitude, the University of four years, I have a comprehensive system to learn the theory of the basic knowledge of the profession, while the theoretical knowledge applied to practical activities, the knowledge into practical ability, application ability and creativity. And strive to the unity of theory and practice. In the study and master the professional knowledge and application of professional skills, but also strive to broaden their knowledge, develop their own other aspects of the ability to actively participate in student science and scientific research activities in the activities.
Body, including both physical and psychological aspects. Four years in college, I mastered the basic skills of physical exercise, develop good health habits, and actively participate in school, department and class organizations of the sports activities, physical health, sports eligibility standards. In the psychological, exercise their strong will quality, shape healthy personality, to overcome the psychological barriers to meet the requirements of social development.
In addition to compulsory courses, I also insist on self-study Office, Flash, Photoshop, Dreamweaver MX and other professional software. In addition to learning, I also did not forget to adhere to participate in various sports and social activities. In terms of thinking and behavior, I am fine style, treat people sincere, can better deal with interpersonal relations, calm and stable doing things, can reasonably arrange the affairs of life.
As an e-commerce professional college graduates, I have a young and knowledge. Young may mean lack of experience, but young also means enthusiasm and vitality, I am confident that with their own ability and knowledge in the work and life after graduation to overcome difficulties, and constantly realize the value of life and the pursuit of self-goal.
Wish是跨境平台中的后起之秀，卖家人数在10万以内，门槛是企业+200美金保证金+不限品类。Wish卖家大多采取的铺货，自发货和广告相结合的运营模式。但是，wish平台的罚款和封账号政策也是让卖家朋友们头痛不已。Wish的优势在于好产品爆单快，店铺运营较简单，卖家数量还比较少。Wish很受跨境小白的欢迎，很多跨境老师也看到了wish的潜力所在，纷纷进入wish平台创业。
东南亚市场的消费能力不及欧洲，但其消费容量基数大，所以也不容小觑。Lazada和shopee卖家大都选择的是自发货模式，shopee平台现在采取的也完全是自由铺货模式，两个平台都是零费用，自发货，但必须有企业资质。Lazada和shopee主打的东南亚市场人口容量大，增长快，也不存在法律流氓，虽然平台产品的客单价比较低，但依旧有可观的利润。
独立站的优缺点近来，独立站越来越火热，十分受大中型卖家欢迎，其中，最火的算是shopify了。独立站越来越成为跨境店铺营销的主阵地。独立站的卖家采取的是自建站+FB谷歌广告+社交媒体。月销30美金的个人用户，就可以在独立站自由上货和做广告了。有好产品的话，独立站的订单会比任何平台都要多，不足在于广告成本较大。独立站很适合个体新手以及要做品牌营销的跨境老手。
亚马逊撑起了整个跨境电商的半壁江山，其核心竞争力就在于优质的本地化服务，仓储、客服、语言都是其他平台学习的典范。亚马逊卖家走的大都是FBA+精选品运营模式，所以，亚马逊是以FBA为主流方向。亚马逊北美站个人和企业都能入驻，39.99美金月租，不限品类;欧洲站需要企业用户入驻，加上39.99美金的月租，需要注册VAT，会有KYC审核，也是不限品类。亚马逊的机会就在于流量庞大，但也存在被平台关账号的痛点。亚马逊比较适合跨境新人和有一定电商经验，有做跨境电商决心的卖家。启动资金5万以上的全职卖家，可以选择企业+自发货+FBA模式，启动资金5万以下的兼职卖家，可以选择自发货模式。
速卖通平台的优缺点速卖通是唯一一个中国的跨境电商平台，平台流量相当于eBay，卖家人数在10万左右。速卖通入驻门槛为企业+10000人民币以上的保证金+限定品类。速卖通的卖家运营模式多为多产品+自发货形式。速卖通作为中国的跨境平台，能够给到卖家更强的安全感，但近两年，其发展速度有所放缓。速卖通更适合跨境新人和有一定货源资源的卖家。
由一开始的空白无物，三年中，它被描上许多色彩。
在学习方面：刻苦钻研，勤奋好学，态度端正，目标明确，掌握了专业相关的知识和技能，拿到了《助理电子商务师证》，《计算机一级b证》，《英语中级证》，自学photoshop、flash、dreamweaver等软件。
学习期间，针对自己的专业，在网上开店，搞网络营销，不仅巩固了自己的专业知识，也增加了不少的社会阅历，我的兴趣广泛，爱好体育、绘画，写作等，积极参加各类班级活动。毕业只是求学的一小步，社会才是一所真正的大学。我还要继续努力。
在生活方面：在四年的校园生活中，自从我发现自己有缺点和问题后，我常常警戒自己，步入社会后也不能一心两用，这样让我成为一个乐观，自信积极向上，稳重，负责，善于交际的人，现在懂得擦干眼泪，收拾伤痕，站起继续勇往直前，前面的荆棘，不算什么，路上的障碍，我每攀登越过一次，便往云端靠近了一步。
我觉得自己的幸福来自社会，所以自己也要报答社会。生活在一个集体中，就要有广阔的胸襟和博大的胸怀。本着“迎难而上”的精神，我将凭自己的能力克服各种困难，更好地胜任将来的工作。
在思想上：在导师的指导下，积极参与各项教学科研活动，不仅增加了自己的阅历，道德素质的修养也得到提升，在学校遵纪守法、爱护公共设施、乐于关心和帮助他人，勇于批评与自我批评，树立了正确的人生观和价值观。
在生活实践的过程中，我曾在工厂打工，曾当过服务生，曾自主创业，曾当过销售员。积极主动，责任心强，具有良好的组织交际能力，注重团队协作精神，在这些实践中，我开阔视野，了解社会，深入生活，无限回味。
更何况参加暑期实践活动的过程、阅历本身就是一笔宝贵的财富。我相信，经过暑期实践的磨练，我们将变得更加成熟、更加自信。有一句话时有志者，立长志；无志者，常立志，“我懂得努力源于坚持，奋斗就会成功，所以要不断的努力，不断的前进，不断的创。
大学三年，塑造了一个乐观、充满自信的我，但同时也要认识到，眼下社会发展的迅速，对人才的要求也越来越高，社会是在不断变化、发展的，要适应社会的发展，先要学会适应社会的发展要求我相信机遇定会留给有准备的人，正如是“千里马”定会有伯乐发现一样，我也深信自己能胜任新时代的岗位要求。
当今的跨境电商市场主要可以分成这几块：亚马逊，eBay主打的欧美市场;新兴国家市场，如俄罗斯、中东、南美等市场主要是由速卖通、lazada和shopee主打;新需求市场，如欧美市场中的年轻人市场，就是由wish和shopify独立站占据。不同市场的既定格局形成了不同跨境平台群雄争霸的局面，其中，亚马逊和eBay的欧美市场，是其它平台撬不动，但总体平台相互竞争的布局对卖家来说是有利的。
如今线上电商的拼杀已经不能用刺刀见血来形容了，对流量资源的争夺简直是剥皮抽髓，随着传统巨头纷纷下场，以后GMV向大卖家集中是趋势，小卖家野蛮生长的时代已经过去了。
所以电商运营入行时提升都很快，但工作3-5年后往往会有个尴尬期：
由于电商部门的扁平化加上这个行业从业者平均年龄不大，35岁以下的电商负责人比比皆是。
如果公司发展顺利环境好，那么人员团队稳定，5年内都不会有更高的位置给新人发展
如果行业衰落企业动荡频繁，那么电商快速更迭的特定也很难给新人稳定提升的环境(当然不排除少数人可以)。
很多想做跨境电商的卖家，总觉得跨境电商很神秘。其实，跨境电商从交易角度上来看，它是属于外贸;但从出口流程的角度来看，它又算不上外贸。因为相较于外贸，跨境电商的交易基本上都是邮政体系内的小额订单往来，其交易不需要去申请进出口权限。同时，目前国家对跨境电商的相关制度也相对比较少。跨境电商在目前来说还是十分有前景的，因其是给国外客户带去好的产品和购物体验的。现下，跨境电商的门槛并不高，是初期创业者的良好选择。
1998年，亚马逊、eBay创立，它们也是早期跨境电商平台典范，同时掀起了跨境行业的发展浪潮。20xx年速卖通跨境平台成立，20xx年，跨境行业实现跨越式发展，跨境平台如雨后春笋，速卖通发展迅猛，成功开拓了俄罗斯市场。同年，wish平台成功创立，并推出wish手机APP;亚马逊平台全面放开，鼓励第三方卖家和个人卖家入驻。随着跨境电商行业竞争的加剧，20xx年行业开始进行大变革，大洗牌，部分平台入驻门槛开始提高，速卖通就是这样。20xx年，东南亚市场打开，并成为跨境电商成长最快的新兴市场。20xx年，亚马逊执行欧洲新税法，欧洲市场卖家都必须注册VAT，欧洲市场卖家也因此质量有了质的提高。从卖家人数角度来看，相较于国内电商，跨境电商远远还未达到白热化阶段，短期内的跨境电商还是有利可图的。
I was appointed to the position of Distribution Commissioner on 17th August 20xx for the entry into the project of OCEANO, 000,000,000,000,000,000,000,000.
During the work, I realized that I Taobao professional knowledge and lack of knowledge of suppliers of products, showing the work of bold innovation is not enough and not fully considered. But the company leadership and colleagues with the help of my Taobao, nine-yang products have in-depth understanding. At the same time I will spend more time to study hard new knowledge, and strive to improve the professional quality and theoretical level.
Since entering the company, I am mainly responsible for business, after-sales and FALSIFYING.
About the business. I am no stranger to the business, has five years of sales experience, and has four years of physical store management experience. So after the arrival of ○ ○ ○ ○ ○ ○ ○, a wealth of experience allows me to communicate with the dealer when the handy. And can well complete their sales tasks. Of course, thanks to the leadership of the company, for many difficult issues to support and help.
Completed sales of 490W in September, 95% of sales tasks completed in October sales of 529W, to complete sales of 115% of the task.
On aftermarket. For sale I did not come into contact with before, but in the two months of continuous learning, and finally have a breakthrough in the development of the warehouse in the nine-product residual machine, damaged machine after-sales problems. In particular, Wuhan warehouse, residual machine, the number of damaged machines reached 109 not be secondary sales, resulting in inventory backlog. I contact the city's ○○ customer service director, through their recommendation, contact our warehouse where the city's authorized service outlets, and reached an agreement for us to repair these pre-sale machine. The first batch of damage machine has been in the repair, and follow-up after-sales problems, but also to develop a process.
For the knowledge and personal qualities and ability I are constantly learning. Once identified things, I must in the shortest possible time to resolve and into their own growing valuable part of the experience.
R & D on the goods. FALSIFYING is responsible for several of the work I feel most difficult. In the work of three months, a total of 17 complaints received FALSIFYING goods. I want to find the FALSIFYING dealer and the flow of goods, to make a reasonable explanation, to appeal. But August-October Division I sweep code equipment is not perfect, for the flow of goods from the check. For manufacturers, our goods channeled to the line or cross-line, it shows that we do not control our dealers efforts. If there is not enough evidence to explain the flow of our goods, manufacturers will be in accordance with the network channel order to give the appropriate punishment. This allows me to verify the process of FALSIFYING pressure is very large. But in the face of pressure, difficulties I have no negative, but positive to find a solution to the problem, in their own efforts and colleagues with the help of each FALSIFYING complaints, are able to successfully appeal. Beijing is our largest customer of a city, Beijing warehouse scrambling is essential, but fortunately, October 25, Beijing warehouse has been able to sweep the code, I believe that the processing of FALSIFYING will be more efficient and convenient.
I have the courage to face the difficulties of courage, and to calmly, positive and optimistic attitude towards the difficulties, can learn a lot of valuable experience.
Through three months of work, personal experience a lot. Here I feel the learning, open, harmonious, innovative and harmonious working atmosphere, unity and progressive corporate culture. I have a wealth of work experience, and continue to improve their overall quality of brave to face
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The determination of various difficulties. I also lack in many aspects, the character is more impatient, the sales model on the Taobao cognitive is not comprehensive, for the operation of Taobao shop is not enough understanding, I will work in the future to improve their ability to , Continuous learning, enrich their own minds, and strive to become the company needs talent for the Huaqiang Dianlian contributions to all my strength. So I hope the leadership can give me more responsibility. To prove their value.
从买家角度来看，速卖通占据的买家流量达到国内京东的水平，eBay和京东大抵相当，亚马逊北美站已经可以和国内淘宝相提并论了，亚马逊全球买家流量相当于5个速卖通了。
从卖家数量来看，亚马逊，速卖通及其它平台的卖家数量大概是150万左右。而国内的天猫，淘宝，京东的卖家数量已经达到了1500万了。由此可见，跨境电商竞争环境还是比较温和的，卖家朋友们还是有机会的
但电商运营其实是进入门槛较低、但进阶能力要求极高的职业。
前途无量的，只有职责相当于大半个CEO的电商运营负责人，其他运营职位很大程度上都是具有高可替代性的螺丝钉。而一家公司需要几个电商决策人?答案是1个。
In the twinkling of an eye, college life is coming to an end, and during this time we all thought about the same problem. What did we learn in the four years of college and what we got! Class students are eleven flu. For me, the university inside the professional knowledge, theoretical knowledge seems to have not learned anything. But the only thing is to feel the variety of social life ... However, we as the 21st century development requirements of the compound talents, we must be an ideal, moral, cultural, and discipline of the socialist builders and successor.
Germany, that is, ideological and moral. The four years of the university systematically comprehensively studied Marxism-Leninism, Mao Zedong Thought and Deng Xiaoping Theory. Adhere to the four basic principles; abide by the law, to maintain social stability, and consciously abide by the "student code of conduct" and the school rules and regulations, respect for teachers, unite students, The relationship between the collective; adhere to the truth, correct errors, and consciously resist feudal superstition and other wrong tendencies; set collectivism as the core values of life, the right to deal with the state, collective, personal interests between the three, when the individual and collective, national interests , Adhere to the national, collective interests first; seriously participate in the school and the Department of the organization of the political activities, ideologically and act in line with the Party Central Committee, I attended the party school system and obtain a certificate of completion , Proactively move closer to the party organization.
Wisdom, that is, scientific and cultural knowledge. Correct personal learning objectives, learning attitude, the University of four years, I have a comprehensive system to learn the theory of the basic knowledge of the profession, while the theoretical knowledge applied to practical activities, the knowledge into practical ability, application ability and creativity. And strive to the unity of theory and practice. In the study and master the professional knowledge and application of professional skills, but also strive to broaden their knowledge, develop their own other aspects of the ability to actively participate in student science and scientific research activities in the activities.
Body, including both physical and psychological aspects. Four years in college, I mastered the basic skills of physical exercise, develop good health habits, and actively participate in school, department and class organizations of the sports activities, physical health, sports eligibility standards. In the psychological, exercise their strong will quality, shape healthy personality, to overcome the psychological barriers to meet the requirements of social development.
In addition to compulsory courses, I also insist on self-study Office, Flash, Photoshop, Dreamweaver MX and other professional software. In addition to learning, I also did not forget to adhere to participate in various sports and social activities. In terms of thinking and behavior, I am fine style, treat people sincere, can better deal with interpersonal relations, calm and stable doing things, can reasonably arrange the affairs of life.
As an e-commerce professional college graduates, I have a young and knowledge. Young may mean lack of experience, but young also means enthusiasm and vitality, I am confident that with their own ability and knowledge in the work and life after graduation to overcome difficulties, and constantly realize the value of life and the pursuit of self-goal.
I remember the time when I first entered the university scene, blink of an eye, four years of university life is coming to an end, I cherish the school during the learning opportunities, serious study of cultural courses, more familiar with the mastery of professional knowledge, at the same time, I also learned a lot of things to do the truth. A few years of learning the students to temper a self-confidence and self-motivated me.
In college, I always to improve their overall quality as the goal, to self-all-round development as the direction of efforts to establish a correct outlook on life, values and world view. In order to meet the needs of social development, I earnestly study all kinds of professional knowledge and give full play to my specialty. We will tap their own potentials and combine with the opportunity of summer social practice every year to gradually improve their ability of learning and analyzing and dealing with problems. and.
Faced with the arrival of knowledge economy, computer technology has also been widely used. As a 21st century college students, is facing a new challenge. Not only have a solid professional skills, need to have more knowledge. So I continue to study and work hard, and strive to learn a variety of computer networks, web design, Internet technology, XXserver, computer principle, documentary credit, English correspondence, international trade practice and other professional knowledge. In addition to electing the case analysis, business agents, photoshop image processing and logistics knowledge to improve their own.
In addition to the required courses, I also insist on self-learning office, flash, frontpage, photoshop, dreamweavermx and other professional software, "I know" is my motivation to study and work in college. In addition to learning, I also did not forget to adhere to participate in various sports and social activities. In terms of thinking and behavior, I am fine style, treat people sincere, can better deal with interpersonal relations, calm and stable doing things, can reasonably arrange the affairs of life.
In view of this, I hope after graduation, eager to use their own learning skills for the community to make their own modest. For learning, I earnestly work, I also can do love and respect their jobs, be cautious and responsible, meticulous. In life I am optimistic, warm, sincere and tolerant. I am confident that I can do my job, in the spirit of "meeting the difficulties and difficulties", I will overcome my difficulties and overcome my future difficulties.
As an e-commerce professional college graduates, I have a young and knowledge. Young may mean lack of experience, but young also means enthusiasm and vitality, I am confident that with their own ability and knowledge in the work and life after graduation to overcome difficulties, and constantly realize the value of life and the pursuit of self-goal.
时光流逝，还清晰记得刚进大学时的情景，转眼间，四年的大学生活即将结束，我非常珍惜在校期间的学习机会，认真学习文化课程，较熟悉地掌握专业知识，与此同时，我还学会了许多做人做事的道理。几年的学习生话磨练出一个自信和上进心强的我。
下面就本人的四年大学生活来作一个自我鉴定：在大学期间，我始终以提高自身的综合素质为目标，以自我的全面发展为努力方向，树立正确的人生观、价值观和世界观。为适应社会发展的需求，我认真学习各种专业知识，发挥自己的特长；挖掘自身的潜力，结合每年的暑期社会实践机会，从而逐步提高了自己的学习能力和分析处理问题的能力以及一定的协调组织和管理能力。
面对知识经济的到来，计算机技术也得到了广泛的应用。作为一个21世纪的大学生，面对的又是一个新的挑战。不仅要有扎实的专业技能，还需有更多方面的知识。所以我不断学习，不断拼搏，努力学习各种计算机网络，网页设计，互联网技术，微机原理，跟单信用证，英语函电，国际贸易实务等专业知识。除此之外还选修了案例分析，商务代理，photoshop图像处理以及物流知识等以提高自己的综合素质。
鉴于此，我希望能在毕业后谋一个职位，热切期望能用自己所学之技为社会做出自己的微薄之力。对待学习，我认真努力，对待工作我同样也能做到爱岗敬业，谨慎负责，一丝不苟。在生活方面我乐观，热情，诚恳，宽容。我自信能胜任自己的工作，本着“迎难而上”的精神，我将凭自己的能力克服各种困难，更好地胜任将来的工作。
作为一名电子商务专业的大学应届毕业生，我所拥有的是年轻和知识。年轻也许意味着欠缺经验，但是年轻也意味着热情和活力，我自信能凭自己的能力和学识在毕业以后的工作和生活中克服各种困难，不断实现自我的人生价值和追求的目标。
I remember the time when I first entered the university scene, blink of an eye, four years of university life is coming to an end, I cherish the school during the learning opportunities, serious study of cultural courses, more familiar with the mastery of professional knowledge, at the same time, I also learned a lot of things to do the truth. A few years of learning the students to temper a self-confidence and self-motivated me.
In college, I always to improve their overall quality as the goal, to self-all-round development as the direction of efforts to establish a correct outlook on life, values and world view. In order to meet the needs of social development, I earnestly study all kinds of professional knowledge and give full play to my specialty. We will tap their own potentials and combine with the opportunity of summer social practice every year to gradually improve their ability of learning and analyzing and dealing with problems. and.
Faced with the arrival of knowledge economy, computer technology has also been widely used. As a 21st century college students, is facing a new challenge. Not only have a solid professional skills, need to have more knowledge. So I continue to study and work hard, and strive to learn a variety of computer networks, web design, Internet technology, XXserver, computer principle, documentary credit, English correspondence, international trade practice and other professional knowledge. In addition to electing the case analysis, business agents, photoshop image processing and logistics knowledge to improve their own.
In addition to the required courses, I also insist on self-learning office, flash, frontpage, photoshop, dreamweavermx and other professional software, "I know" is my motivation to study and work in college. In addition to learning, I also did not forget to adhere to participate in various sports and social activities. In terms of thinking and behavior, I am fine style, treat people sincere, can better deal with interpersonal relations, calm and stable doing things, can reasonably arrange the affairs of life.
In view of this, I hope after graduation, eager to use their own learning skills for the community to make their own modest. For learning, I earnestly work, I also can do love and respect their jobs, be cautious and responsible, meticulous. In life I am optimistic, warm, sincere and tolerant. I am confident that I can do my job, in the spirit of "meeting the difficulties and difficulties", I will overcome my difficulties and overcome my future difficulties.
